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High Performance Trainers in the Spotlight- Cato Rutherford

Paul Bulatao - Tuesday, November 01, 2016


Name: Cato Rutherford

What is your current role in the industry?

  I am a Strength and Conditioning Coach, Massage therapist specializing in Active Release Techniques, a lecturer for Poliquin Group and Level Up Continuing Education and I own Lift Performance Centre in Sydney’s Redfern.

What sparked your interest to pursue a career in this area?

I have a passion for health and high performance and over the years have been fortunate enough to turn it into a very rewarding career.

What is required to be successful in this role?

I believe it all starts with a personal interest in the field, and a genuine interest in helping others. Interpersonal skills and relationship building are essential, and a real dedication to education in the field is also a must.

Having achieved this level of success in your field, what things have you had to give up and sacrifice in order for you to get to where you are today?
This is a terrific question. My personal purpose is to help as many people as I can with their health and high performance. I wake up with this as my mantra. For me, this is not a sacrifice or a chore, this is not a job, this is my purpose. Not a passion . . . that I might one day loose, but a purpose.

Others have accused me of being a work obsessed lunatic, I maintain a pace that very few can match.

In terms of sacrifice, I commit every waking moment and every cent to my purpose, and I thoroughly enjoy every second.

What has been the top stand-out moment in your career to date?

 Jarrod Hayne returning to me after a successful year with the 49ers for his second off season training camp, in my dream facility “Lift Performance Centre” of which I am the sole owner.

What opportunities can this chosen field lead to?

The fitness industry in Australia is a 2.2 Billion dollar industry. There are tens of thousands of professionals, and hundreds of thousands of fitness enthusiast ranging from professional athletes to general population. The opportunities are endless.

What piece of advice do you wish you had been given at the beginning of your career?

Take photos! If you don’t take a photo of it, it never happened.

To be further inspired by Cato's journey, or to find out more about how you can become a High Performance Trainer, including training prerequisites, visit the High Performance Trainer page.


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